Stockmann to introduce the globally acclaimed SKIMS brand exclusively to its offering

Stockmann, Press Release, 4 February 2026

In February, Stockmann’s selection will be complemented by the highly popular SKIMS brand led by Kim Kardashian. Known for its innovative, shaping, and inclusive underwear and loungewear, SKIMS will strengthen Stockmann’s distinctive and premium brand offering.

Stockmann is adding one of the world’s most well known and highly desired underwear and loungewear brands, SKIMS, to its selection. The brand’s assortment will be available exclusively in Finland at the Stockmann Helsinki city centre department store and on stockmann.com, as well as in Stockmann’s online stores in Estonia and Latvia starting 5 February 2026.

Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has grown into a globally recognised phenomenon, known especially for its inclusive collections, innovative materials, and technical design. By bringing SKIMS into its assortment, Stockmann is strengthening its strategic focus on differentiating through a curated offering.

“Our customers have long been requesting SKIMS products, and many have purchased the products while travelling abroad. We are excited to now be able to bring this unique brand exclusively to Stockmann. SKIMS’ values, such as quality, innovation, and celebrating individuality align beautifully with our own,” says Julia Koskilahti, Category Manager for women's fashion at Stockmann.

A selection tailored for Stockmann customers

Stockmann and SKIMS have put together an assortment specifically for Stockmann’s customers. The offering includes a wide range of underwear styles and skin tone inspired colour options. In addition to versatile colour options, SKIMS collections are known for their exceptionally inclusive size range, with products designed to suit diverse body shapes and sizes. The brand’s underwear is available in sizes XXS–4XL, and bras range from 65A to 90F. Stockmann’s selection will highlight SKIMS’ most popular lines, such as Fits Everybody, Seamless Sculpt and Ultimate Push Up Bra.

The SKIMS department will open on the fourth floor of the Helsinki city centre department store and in the online stores stockmann.com, stockmann.ee and stockmann.lv on 5 February 2026 at 10:00. The first 100 Helsinki department store customers will receive a gift with their purchase.

More information:
Julia Koskilahti, Category Manager, Women's Fashion & Accessories, Stockmann, Tel. +358 40 575 2851

Stockmann is a marketplace for a good life, founded in 1862. Its department stores are known for high-quality selections of fashion, beauty and home brands. In the Baltics, Stockmann also offers quality food and beverages. Stockmann has seven department stores in Finland and the Baltics and an online store stockmann.com. Stockmann is part of Lindex Group plc, which is listed on Nasdaq Helsinki and had a turnover of EUR 940 million in 2024. www.lindexgroup.com.